Founded in 1990 as a continuation of Michele De Lucchi’s experimental design approach, Produzione Privata works at the intersection of art, craftsmanship, and object design. The brand is driven by a desire to create pieces with a high degree of creative freedom, resulting in lighting and objects that feel expressive, thoughtful, and deeply original. Rooted in artisanal savoir-faire, Produzione Privata embraces the hand-made, the poetic, and the conceptual. Many of its pieces draw inspiration from literature, contemporary art, and nature, giving each object a distinct narrative quality and a strong sense of character within a space.